Everything you need to write about The Matrix
Fact sheet, brand story, quotable lines, logos, screenshots, demo videos, and the shortest path to a real human. Use anything here without asking — and if you need something we haven't prepared, email us and we'll turn it around fast.
The short version.
The things a reporter usually asks first, in one table.
| Product name | The Matrix |
|---|---|
| Company | ChunkLand (sole-trader entity) |
| ABN | 53 628 676 390 |
| Founded | 2025 |
| Country | Australia |
| Pricing | $29 / month (Starter, 1 seat) · $99 / month (Team, 5 seats) · $299 / month (Business, 20 seats). Fixed tiers. |
| Free trial | 14 days, no credit card required |
| Platforms | Windows and Linux today · macOS coming soon |
| Tech stack | Python core, FastAPI, SQLite, Stripe |
| Live URL | https://matrix.chunkland.com |
| Press contact | hello@chunkland.com |
Why ChunkLand built The Matrix.
ChunkLand built The Matrix because small teams still live on paper, and the tax for doing so is invisible and enormous. Every small operator we watched — the bookkeeper, the office manager, the one-person office that keeps a real business running — loses a slice of their week to the same chore: a tray of scans with filenames like scan_00347.pdf, a mental map of which page belongs to which invoice, and the quiet understanding that if they get hit by a bus, nobody else can find last April's compliance file.
The existing answers all arrived after the paperwork already existed. Document management systems want you to tag things after the fact. OCR pipelines guess at what a page says and hope. Enterprise suites charge per seat and per module for a problem the smallest teams feel the hardest.
So ChunkLand decided to write the answer onto the page before it ever becomes paper. The Matrix stamps every printed page with a signed QR code at print time. When the scan comes back, the page already knows what document it belongs to, what order it sits in, and who it came from. The filing is a side effect.
The stamp format is a proprietary signed codec — our moat — not a public barcode, so the read side only works with a licensed reader. That's what makes The Matrix a product, not a script.
Pull-quote-ready, in case you're on deadline.
Five short lines you can drop straight into a piece. Paraphrase freely.
"Every small team still pays a tax on paperwork — and the tax is measured in wasted afternoons, not dollars on an invoice."
"Every existing tool tries to figure out what a scanned page is after the fact. We decided to write the answer onto the page before it was ever printed."
"The stamp is a proprietary signed codec, not a public QR. That's the difference between a script anyone can copy and a product worth paying for."
"Fixed tiers, no seat-counting games, no enterprise sales call. If you're a small team, you can just buy it."
"The Matrix is for the one person in the office who keeps the paper moving — and who knows exactly how much of their week it eats."
Direct downloads, high-resolution.
Right-click / save-as works fine. Use in press, reviews, podcasts, conference decks. Please don't modify the mark — colour-shift, stretch, or add outlines.
The product in one frame.
The hero still below shows The Matrix at work — print-stamped pages being ingested from a watch folder and sorted into a clean document catalog. For motion, see the demo videos section.
What's in the sixty-second demo: a stack of printed, stamped pages is dropped into The Matrix's watch folder. Each page is read, grouped by its signed QR into the correct document, ordered by page number, and renamed with a human-readable filename. Previously-misfiled pages are reunited. The operator never types a filename. The full walkthrough is the 16:9 demo video below.
Embed-ready, three aspect ratios.
Same demo, three crops. Use the one that fits your format. Muted by default; click to play with sound.
16:9 — desktop / YouTube
The full sixty-second walkthrough. Best for article embeds and review videos.
9:16 — vertical / stories
Phone-shaped crop for short-form social.
1:1 — square / feed
Square crop for LinkedIn and in-feed embeds.
The orange palette, in hex.
Warm orange on cream. Brown ink. Avoid reversing to a dark background or adding drop-shadows to the mark.
One inbox, one human, fast replies.
Press inquiries
Email hello@chunkland.com with your outlet, your deadline, and what you need. We reply within 24 hours, usually faster. Happy to do interviews, provide additional assets, or walk you through the product live.
Email the press desk